PRIVACY POLICY
House of Amsterdam
Version: 1.0
Effective Date: 23/02/2026
Website: https://houseofamsterdam.nl
1. Introduction
House of Amsterdam (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, store and protect your personal data when you:
- Visit our website
- Submit information through forms
- Interact with our advertisements
- Engage with us via social media
- Communicate with us
- We process personal data in accordance with:
- The General Data Protection Regulation (EU) 2016/679 (“GDPR”)
- The Dutch GDPR Implementation Act (UAVG)
- The ePrivacy Directive
2. Data Controller
House of Amsterdam
De Lairessestraat 70-2
1071 PG Amsterdam
The Netherlands
Email: info@houseofamsterdam.nl
House of Amsterdam is the Data Controller within the meaning of Article 4(7) GDPR.
3. Categories of Personal Data We Collect
We may collect and process the following categories of personal data:
3.1 Information You Provide Directly
- First and last name
- Email address
- Phone number
- Company name (if applicable)
- Any information submitted via contact forms or Meta Instant Forms
3.2 Automatically Collected Data
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Date and time of visit
- Click behavior
- Referring website
3.3 Advertising & Social Media Data
- Advertisement interaction data
- Lead form data
- Audience segmentation information
- Conversion tracking data
4. Legal Bases for Processing (Article 6 GDPR)
We process personal data based on:
4.1 Consent (Article 6(1)(a) GDPR)
For:
- Marketing communications
- Advertising targeting
- Use of marketing cookies
- Meta Instant Forms
- Tracking technologies
- You may withdraw consent at any time.
4.2 Performance of a Contract (Article 6(1)(b) GDPR)
For:
- Responding to inquiries
- Providing services
- Handling requests or quotations
4.3 Legitimate Interests (Article 6(1)(f) GDPR)
For:
- Website analytics
- Business development
- Marketing optimization
- Fraud prevention
- IT security
We ensure our legitimate interests do not override your fundamental rights.
5. Google Analytics
We use Google Analytics, provided by Google LLC, to analyze website usage and improve our services.
Google Analytics may collect:
- IP address
- Usage data
- Device information
- Behavioral data
Data may be transferred outside the European Economic Area (EEA). Google relies on Standard Contractual Clauses and other safeguards where required.
Google Privacy Policy:
https://policies.google.com/privacy
https://support.google.com/analytics/answer/7318509
6. Meta (Facebook & Instagram)
We use advertising and tracking services provided by Meta Platforms, Inc., including:
- Meta Pixel
- Conversion tracking
- Meta Instant Forms
- Remarketing
Through these tools, we may process:
- Name
- Email address
- Phone number
- Interaction data
- Advertising engagement data
- Meta may process data outside the EEA under Standard Contractual Clauses.
Meta Privacy Policy:
https://www.facebook.com/privacy/policy/
7. Purpose of Processing
We process personal data for:
- Website analytics and improvement
- Lead generation
- Marketing and advertising
- Customer communication
- Service delivery
- Business development
- Legal compliance
We only use personal data for the purposes for which it was collected.
8. Data Retention
We retain personal data only as long as necessary:
- Marketing data: up to 24 months after last interaction
- Analytics data: according to configured retention settings
- Contact data: as long as required for communication or legal obligations
- Data may be deleted earlier upon request unless legally required to retain it.
9. International Transfers
Where personal data is transferred outside the EEA, we ensure appropriate safeguards in accordance with Chapter V GDPR, including:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions
- Additional technical safeguards
10. Data Security (Article 32 GDPR)
We implement appropriate technical and organizational security measures, including:
- Secure hosting environments
- SSL encryption
- Access control mechanisms
- Restricted employee access
- Monitoring and security updates
Personal data is stored on secure servers and accessed only by authorized personnel.
11. Data Sharing
We may share personal data with:
- Hosting providers
- IT service providers
- Analytics providers
- Advertising platforms
- Professional advisors
All processors act under Data Processing Agreements pursuant to Article 28 GDPR.
We do not sell personal data.
12. Your Rights (Articles 15–22 GDPR)
You have the right to:
- Access your personal data
- Rectify inaccurate data
- Request deletion
- Restrict processing
- Data portability
- Object to processing
- Withdraw consent at any time
To exercise your rights, contact: info@houseofamsterdam.nl
You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
13. Cookies
Our website uses:
- Strictly necessary cookies
- Analytics cookies
- Marketing cookies
- We obtain prior consent for non-essential cookies through our cookie banner.
For more information, see our Cookie Policy.
14. Automated Decision-Making
We do not conduct automated decision-making or profiling that produces legal or similarly significant effects within the meaning of Article 22 GDPR.
Advertising profiling may occur for marketing optimization purposes but does not produce legal effects.
15. Data Protection Impact Assessment (DPIA)
Where required under Article 35 GDPR, particularly in relation to advertising tracking and profiling, we conduct a Data Protection Impact Assessment.
16. Record of Processing Activities
We maintain a Record of Processing Activities in accordance with Article 30 GDPR.
17. Changes to This Policy
We reserve the right to amend this Privacy Policy. The most recent version will always be published on our website with an updated effective date.